Our Brand

Lion Knives is a family owned Australian business based in Melbourne. We started out in 2015 as a small online store. Our passion for knives & gear and our strong bond with hiking, camping and outdoors is the main drive behind our company. We started our business a unique approach towards eCommerce and knives in particular. Strong customer liaisons and flexible services has helped Lion Knives to rapidly grow to become one of Australia's most exciting online knife & outdoor gear stores. We would like to thank all of our loyal customers for being a big part of our success.


As a family business, customer service is (has always been and will always be) the single most important factor in our success. Our customers come first and foremost, everything else falls in the place naturally. We enjoy interacting with like minded people from all around the world and talk about knife & gear all day more than the business itself, no jokes!

In mid 2017, we developed a new branding and marketing strategy as part of our plans to expand and grow even further. Our brand name & logo take inspiration from a historical symbol depicting a male lion holding a Persian style sword. The lion is a symbol of courage, pride and leadership, while the sword is a symbol of power, protection and loyalty.

Our Principles

At Lion Knives we have a few non-negotiable principles that form the structure of our business. These are our fundamental rules and what gives Lion Knives the "edge" over the competition.


Our customer service doesn't end with a sale, it starts there. We want you to be 110% satisfied because we want your business. We recognize and value the fact that you have selected Lion Knives over many other retailers, and we will do everything in our power to safeguard that trust.


Yes, we hate it with passion! We do not advertise for sale any product that we don't have available for sale, in stock, in Melbourne, ready to be shipped, full stop. In a rare and unpredictable occasion that we oversell an item, we go above and beyond and make every effort to ensure you end up being more than satisfied. And we are masters at that.



We post all of our orders the same business day if the payment is received before 12:00pm Melbourne time, everything else will be posted the next business day. A few exceptions aside, we use only express post for all of our domestic orders. This is proven to be the most reliable method currently available. Depending on the order, we may offer signature on delivery and insurance for free at our sole discretion.


Most of our listing photos are captured in our very own dedicated photo studio. We spend tremendous amount of time in our fully equipped studio to take high resolution pictures of our products. We do this to give you the opportunity to see the actual item you are buying from various angles and perspectives. 

We also write our own description and reviews of the products we sell. We handle, fondle with and examine the product thoroughly and write the item description accordingly. 

The only times we may use pictures or descriptions provided by the maker is when we find them to be accurate, detailed and comprehensive.


Since we conducted our very first sale, we had only one thing in mind; "Reputation". This is the backbone of our business and what we pride ourselves in. 

If you need advice, information or guidance in choosing a product, whether you want to buy from us or not, we will take our time to assist you to the best of our ability. Lion Knives is committed to making online shopping a simple, convenient and pleasant experience for you. If you have questions or need assistance, we're more than happy to help.